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BPOPF Unveils Logo & Rebranding
Gaborone: On the 6th of April, the country’s largest pension fund, Botswana Public Officers Pension Fund (BPOPF), officially unveiled its new brand identity to key stakeholders at a ceremony held at GICC. The logo, which represents a new era for the Fund, is aligned to its aim of “driving member value”.
BPOPF CEO, Boitumelo Molefe, highlighted the new logo as significant to the role the Fund is assuming: “As we move into a new and exciting phase in the life of the Fund, we thought it fitting to create an identity that speaks to the strategic direction that the BPOPF is moving into; a symbol that will be as enduring as the Fund has been… Rebranding is so much more than changing a logo. The process of rebranding takes into consideration the entire organization and the way it is experienced by its members and stakeholders.”
The logo, which is an extension of Botswana’s rich heritage, pride and legacy, is inspired by BPOPF’s mandate to secure dignified retirement for Botswana’s public officers. It evokes value, commitment and stability. While the tagline and logo have changed to better represent what the Fund is today, BPOPF’s value proposition remains the same—to establish long lasting and value-adding relationships with members.
BPOPF Chairman, Carter Morupisi, asserted that in these volatile times in the global economic markets, it is essential for companies to embrace change: “This development is consistent with the number of operational changes we are undergoing. We, as a Fund, see this evolution of our identity as key to this process. In the face of such volatile conditions globally, we continue to weather the storm and stand resolute as a Fund. This would not be possible without your unending contributions and commitment.”
“I wish to thank you all for unveiling the new BPOPF brand with us. We thank you for believing in the Fund, for your contributions and for your support. Because of your formidable commitment and loyalty to growing with the Fund, we are confident of reaching our objectives,” concluded Morupisi.
Notes to the Editors:
Botswana Public Officers Pensions Fund (BPOPF) was registered in 2001. The establishment of the Fund came as a result of Government decision to change the Public Officer’s Pension arrangement from a Defined Benefit Pension Scheme to a Defined Contribution Pension Scheme.
The Fund has experienced phenomenal growth since inception owing to the overwhelming positive response from the entire public service as public servants exercised their option to join the fund.
For more information please contact:
Ms Bedu Tlhabologang
Corporate Communication Manager
Botswana Public Officers Pension Fund (BPOPF)
Tel: +267 3911445///3333 67 391 267 3911445 / 3617001 267 3911445 / 3617000 / 3158422445 / 3617000 / 3158422
Cell: + 267 713 75145